You just hit puberty and your face turns into a land mine field. Pimples cover your face and you scramble to look for solutions. As you sit down to watch your favorite television show, a commercial comes on with Jessica Simpson advertising Proactiv Solution for your face. I must admit that seeing a celebrity promote a product intrigued me enough to try the product. As time has gone on, Proactiv has found a number of celebrities to endorse their product. You see this in magazines, television, and even hear it on the radio. Serena Williams, Alyssa Milano, and Jennifer Love Hewitt have all backed the facial cream, showing that the company is trying to find a celebrity that would appeal to you. Even the popular Justin Bieber tries to appeal to the younger generation. As a middle class male, I must admit that my mindset was that if it works for celebrity females, it will definitely work for me. I feel as though social class has less effect on your decoding process compared to gender and culture. Depending on how you view celebrities, the advertisements will be less powerful on you or you may even believe that the celebrity is simply promoting something they do not believe in. At the same time, many people become so desperate to find a solution that they will find any excuse to try a product. Their desperation may cloud their decoding process and alter many of their views.
You just hit puberty and your face turns into a land mine field. Pimples cover your face and you scramble to look for solutions. As you sit down to watch your favorite television show, a commercial comes on with Jessica Simpson advertising Proactiv Solution for your face. I must admit that seeing a celebrity promote a product intrigued me enough to try the product. As time has gone on, Proactiv has found a number of celebrities to endorse their product. You see this in magazines, television, and even hear it on the radio. Serena Williams, Alyssa Milano, and Jennifer Love Hewitt have all backed the facial cream, showing that the company is trying to find a celebrity that would appeal to you. Even the popular Justin Bieber tries to appeal to the younger generation. As a middle class male, I must admit that my mindset was that if it works for celebrity females, it will definitely work for me. I feel as though social class has less effect on your decoding process compared to gender and culture. Depending on how you view celebrities, the advertisements will be less powerful on you or you may even believe that the celebrity is simply promoting something they do not believe in. At the same time, many people become so desperate to find a solution that they will find any excuse to try a product. Their desperation may cloud their decoding process and alter many of their views. 
Hi,
ReplyDeleteI agree with you and we can support our evidence with the presentation we saw today in class. The activity we did helps us see which artists matches with a product. Most students associated the same artists with the same product.
I don't even have acne and I've always been intrigued about Proactiv, almost to the point of wishing I had acne just so I could fit in with everyone else and get Proactiv. Katy Perry is the new spokeswoman for Practiv and she's so pretty and has absolutely flawless skin.
ReplyDeleteYeah man interesting topic. Those commercials are so convincing. Proactiv does a good job marketing to young audiences who might readily their message.
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